Pinterest Marketing for Brands

Photo Credit: Marketoonist

The future of Pinterest is still an entirely new realm.  My last blog post, mentioned that Pinterest is growing into a powerhouse with it being the fourth most popular social media site in my little "study." However, many are still baffled by how it is integrated into marketing. I, myself was a little confused by this at the beginning as well.  

How can a site with a bunch of pictures be such a powerful tool for your brand?  I found a great slideshow from slideshare by Bulent Keles explaining how Pinterest works for brands.  If used right, it can be just as powerful of a tool as Twitter and Facebook.  Keles is far better at explaining the method behind the marketing madness on Pinterest than I am so I'll let him take it away with this slideshow below. Check it out:


                            

                            Pinterest for Brands from Bulent Keles

Pinterest can improve my brand...Whaaaa?

The best part about Pinterest, is you can create unique brands that tailor to specific audiences.  With shareable and quality images, it becomes easier to optimize you and/or your brand for viewers.

Lowe's, for example has almost 3.6 million followers and built its presence on specific boards, like the one to the right.  "Black Friday Deal Reveal" is full of items they will be featuring on that day.  Pure brilliance!!!  This is why they have become one of the most followed brands on Pinterest. 

Ellen DeGeneres has built her own personal brand around her daily talk show and book on Pinterest.  She has almost 264,000 followers all because she sticks with what she's good at...being funny, duh! Her boards feature funny babies, pets, and tattoos to name a few.  You wouldn't see her pinning DIY projects and how-to hair tutorials because that's not who she is.  

Dr.Seuss Learning Moment

As we were taught when we were little, "honesty is the best policy," so build your brand around what is you and stay truer than true, because that is just what you should do.  Ha! I went all Dr. Seuss on you there.  Anyway, building your brand on Pinterest can be easy and fun and is definitely on the rise.  Get pinning people!